Tag archives for publication
Is the publication's readership suitable for your advertisement?
Remember the editor who rejected our product as being unsuitable for her readership. She was right. It was unsuitable, which was why our advertisement achieved nothing. Obviously had I given it more thought and really identified who the magazine's targeted readership was, I would have come to the same conclusions as she did ...more»
Our first ad came and went with a dismal response. Having already sent a sample of our product to the magazine s editor, I was surprised that I had heard nothing. So I phoned and was told they never received it (although they had received the covering letter, which was odd). Undeterred, I sent another sample of our product hoping ...more»

