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Tag archives for Press release

What to Include in Your Press Release?

1
Oct
posted by                filed under Press Release, Selling Technique
What to Include in Your Press Release?
Here are the things you need to include in your press release material, please take a look at them carefully: 1. That all-important headline. 2. What's special about your business. 3. Briefly how it started. 4. A bit about you. 5. Call to action.   The headline Just like a classified ad, you will need to make it attention grabbing, but without looking tacky and cheap. What's special ...more»
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How to Make Killer Press Release?

27
Sep
posted by                filed under News, Press Release
How to Make Killer Press Release?
Once you've found your news item you'll need to communicate it to the editors of the various media you intend to contact. Many books will recommend you use a set format for your press release, I recommend you don't. Instead, try something that doesn't smack of attempting to get free publicity - rather offer the editor an irresistible story to win ...more»
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What is Newsworthy about Your Business?

19
Sep
posted by                filed under Advertisement, Press Release, Tips & Tricks
What is Newsworthy about Your Business?
1. Human interest. All news revolves around human interest. Although you might think that an innovative new product is a newsworthy item, it's worthless unless it has a human-interest angle. Imagine for a moment that you've just found a new product that overcomes sea sickness. Simply writing a press release announcing this fact isn't going to grab anyone's attention or imagination ...more»
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How Press Releases Can Get Your Business Reach The Sky!

15
Sep
posted by                filed under Advertisement, Press Release, Tips & Tricks
How Press Releases Can Get Your Business Reach The Sky!
A press release is a marketing tool that is often overlooked by small business owners and is still my favorite. Nothing will generate sales quicker than a favorable mention in your hobby magazine, local newspaper, radio or television channel, and it's not as difficult as you might imagine. Although obviously the greater your understanding and knowledge of how to write your ...more»
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Ten Ways to Market Your Business with a Small Budget

8
Aug
posted by                filed under Selling Technique
Ten Ways to Market Your Business with a Small Budget
Here are my preferred shoestring offline marketing techniques 1. Classified advertisements. 2. Press releases. 3. Sponsorship. 4. Media stunts. 5. Make more use of your business cards. 6. Join a local networking group. 7. Use self-employed sales agents. 8. Leaflet drops. 9. Give talks to other businesses. 10. Write for your favorite hobby magazines or create your own newsletter.   Classified Advertisement You may wonder why after berating advertisements I'm now including them ...more»
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