Tag archives for Advertisement
Without it your advertisement is going nowhere.
Some years ago when the Internet was still a mystery to most, I was commissioned by our local paper to write a piece on Christmas shopping on the Internet.
My feature was duly published and those I spoke to afterwards said they hadn't seen it. Even when I told them what page it had appeared ...more»
Only after you have carefully assessed the publication's suitability for your business should you think about writing a classified ad that will hook your customers.
Five steps to writing a powerful classified advertisement:
1. Don't try to sell them anything.
2. Create a killer headline.
3. Offer something irresistible.
4. Call them to action.
5. Create a sense of urgency.
Don't try to sell them anything
Strange, but ...more»
Generally speaking, any advertisement will take some time before it starts to work. Some marketing experts reckon that it can take customers as much as five exposures to your message before they will consider buying what you're offering.
If you doubt this, next times you watch television make a note of how often the same advertisement will come on during your ...more»
Rates are based upon a number of factors, which include how many copies are sold monthly, quarterly or yearly, whether the magazine is a glossy color affair or in more of a newspaper format etc. My advice is that you should initially ignore how much your advertisement is going to cost you until you've first assessed the publication's suitability.
My own ...more»
Is the publication's readership suitable for your advertisement?
Remember the editor who rejected our product as being unsuitable for her readership. She was right. It was unsuitable, which was why our advertisement achieved nothing. Obviously had I given it more thought and really identified who the magazine's targeted readership was, I would have come to the same conclusions as she did ...more»




