Rates are based upon a number of factors, which include how many copies are sold monthly, quarterly or yearly, whether the magazine is a glossy color affair or in more of a newspaper format etc. My advice is that you should initially ignore how much your advertisement is going to cost you until you’ve first assessed the publication’s suitability.

My own experience has been that it’s far too tempting to place adverts in publications which offer the best rates, while ignoring the key factor, which is do your customers read this publication? If you’re sure that they do – having first worked through the existing advertisements, then you need to work out an advertising budget. The reason this is important is that you need to make sure that you don’t overspend unnecessarily. …click here to read more