Archives for Tips & Tricks
A press release is a marketing tool that is often overlooked by small business owners and is still my favorite.
Nothing will generate sales quicker than a favorable mention in your hobby magazine, local newspaper, radio or television channel, and it's not as difficult as you might imagine. Although obviously the greater your understanding and knowledge of how to write your ...more»
The response to your call to action can be greatly improved if you create a sense of urgency as well. There are a number of ways you can do this, for example:
offer a free gift with every catalogue requested before a certain date;
offer a discount on all lines for orders placed before a certain date;
make `only while stocks last' announcements;
offer ...more»
To avoid this happening you must call them to action.
Next time you watch television, listen to commercial radio or pick up a magazine, listen out for the advertiser calling you to action. Car insurance companies are probably the least subtle of all. Many command you to pick up your phone right now and find out how much money they ...more»
Only after you have carefully assessed the publication's suitability for your business should you think about writing a classified ad that will hook your customers.
Five steps to writing a powerful classified advertisement:
1. Don't try to sell them anything.
2. Create a killer headline.
3. Offer something irresistible.
4. Call them to action.
5. Create a sense of urgency.
Don't try to sell them anything
Strange, but ...more»
Beware, be very aware, that when someone phones you to sell you advertising space their primary concern is to make a sale for their business not necessarily to generate increased business for your company.
Imagine for a moment someone rings you completely out of the blue to tell you all about something great that they say will do your business the ...more»




