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Archives for Tips & Tricks

Make your workplace inviting and easy for your customers to visit (II)
Having a sign of your trading hours in a clearly visible spot also makes it easy for customers to know when the business is open. To make the entrance inviting it should not be overly cluttered. Creating barriers for people to negotiate can make the business less appealing. This doesn’t mean you can’t have some products on display outside the business ...more»
Make your workplace inviting and easy for your customers to visit (I)
If you run a business where the customers come to you, make it inviting and easy for them to not only find the business but also to actually get into the business. While it is important to make the business inviting once the customers are inside, if they can’t find it or if it doesn’t look appealing enough on the ...more»
Look at the entire customer service picture—not just little pieces
Many businesses consider customer service as just the time they are dealing face-to-face with their customers. In reality the entire customer service picture is much bigger. It is often easy to go into a business where the initial greeting from someone behind the counter is excellent, and then everything else that follows falls apart. I noticed this recently at a huge ...more»
Customer expectations are changing—we all need to change with them (II)
It is well documented that this is the driving force in consumer trends and every advertising agency and marketing professional is trying to find a way to get their product in front of more potential customers. So we, the consumer, are well informed, aware and intelligent, and we have high expectations that are changing constantly. What does this mean to the ...more»
Customer expectations are changing—we all need to change with them (I)
I am an advocate of the importance of improving customer service and the easiest way to do this is to exceed your customers’ expectations. The difficult part is that customer expectations are constantly changing and that can make it hard to know where you stand. There was a time when customer expectations didn’t really matter because there were not a ...more»
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