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Archives for Selling Technique

What to Include in Your Press Release?

1
Oct
posted by                filed under Press Release, Selling Technique
What to Include in Your Press Release?
Here are the things you need to include in your press release material, please take a look at them carefully: 1. That all-important headline. 2. What's special about your business. 3. Briefly how it started. 4. A bit about you. 5. Call to action.   The headline Just like a classified ad, you will need to make it attention grabbing, but without looking tacky and cheap. What's special ...more»
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What is Newsworthy about Your Business? (2)

23
Sep
posted by                filed under Press Release, Selling Technique
What is Newsworthy about Your Business? (2)
3. Employment and local prosperity. There isn't an editor in the country who would turn down a story where a new business was going to further enhance an area's reputation, or create new jobs. Stories like these are sought after. So if you're going to be improving an area and offering more employment and greater prosperity there's your angle. 4. Gaps ...more»
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Create a Sense of Urgency on Your Ads

11
Sep
posted by                filed under Selling Technique, Tips & Tricks
Create a Sense of Urgency on Your Ads
The response to your call to action can be greatly improved if you create a sense of urgency as well. There are a number of ways you can do this, for example: offer a free gift with every catalogue requested before a certain date; offer a discount on all lines for orders placed before a certain date; make `only while stocks last' announcements; offer ...more»
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Call Them to Action!

7
Sep
posted by                filed under Selling Technique, Tips & Tricks
Call Them to Action!
To avoid this happening you must call them to action. Next time you watch television, listen to commercial radio or pick up a magazine, listen out for the advertiser calling you to action. Car insurance companies are probably the least subtle of all. Many command you to pick up your phone right now and find out how much money they ...more»
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Writing a Killer Classified Advertisement

24
Aug
posted by                filed under Advertisement, Selling Technique, Tips & Tricks
Writing a Killer Classified Advertisement
Only after you have carefully assessed the publication's suitability for your business should you think about writing a classified ad that will hook your customers. Five steps to writing a powerful classified advertisement: 1. Don't try to sell them anything. 2. Create a killer headline. 3. Offer something irresistible. 4. Call them to action. 5. Create a sense of urgency. Don't try to sell them anything Strange, but ...more»
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