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Archives for Marketing

Reason#4: They Fail to Listen

9
Jan
posted by                filed under Marketing
Reason#4: They Fail to Listen
In my opinion, the greatest mistake telemarketers make is failing to listen. The average telemarketer has a script and doesn’t deviate from it. Listen to the telemarketing calls you receive and you’ll see how true this is. While I think you need to develop a script and practise it, don’t stick to it slavishly. Instead, aim to get the prospect talking ...more»
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Reason#3: They have a stop/start approach

5
Jan
posted by                filed under Marketing
Reason#3: They have a stop/start approach
Too many people use a stop/start approach to telemarketing. They telemarket when work dries up, then stop doing it when work picks up. The problem with this approach is there will usually be a delay between the time you start telemarketing and when you get new business. To get the best results out of your telemarketing, you need to be continually ...more»
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Reason#2: They give up too soon

1
Jan
posted by                filed under Marketing
Reason#2: They give up too soon
Some people overcome their initial resistance to telemarketing, but then give up too soon. They underestimate how many calls it takes to make one sale or gain a new client. James Stapleton in Developing a CPA Practice (1997, pp. 137–50) recommends making at least a thousand calls before trying to gauge the initial success of your program. James Stapleton says that ...more»
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Reason#1: They have a fear of failure and rejection

28
Dec
posted by                filed under Marketing
Reason#1: They have a fear of failure and rejection
When you look behind the excuses most people give for not telemarketing, the real reason is often fear—fear of failure and fear of rejection. These fears are real—you will often be rejected, and some people will be hostile or even openly rude to you. One way of identifying and facing your fears is to write them down and then look at ...more»
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Reasons Why People Fail at Telemarketing

24
Dec
posted by                filed under Marketing
Reasons Why People Fail at Telemarketing
Many small business owners have an aversion to telemarketing, partly because telemarketing has such a bad reputation. While I was writing this chapter I paid particular attention to all the telemarketing calls I receive and was amazed at the poor quality of most of them. The telemarketers usually asked to speak to the ‘business owner’ and then delivered a pre-prepared spiel. ...more»
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