Do you know Bill Gates and Mark Zuckenberg? You definitely know their success stories. Nevertheless, do you know that they started their business from small scale? Are you interested in running a digital business? If you are, consider doing several tips below: Continue Reading
Category Archives: Business Growth
Tips for Startup Businesses
Customer expectations are changing—we all need to change with them (I)
I am an advocate of the importance of improving customer service and the easiest way to do this is to exceed your customers’ expectations. The difficult part is that customer expectations are constantly changing and that can make it hard to know where you stand. There was a time when customer expectations didn’t really matter because there were not a lot of options for them to choose from. Cars came in one or two colours, so did suits. Restaurant menus had a handful of choices. Continue Reading
How to Find Sponsorship for Your Business?
There are all sorts of good causes out there that would be delighted to receive sponsorship from a local business. You could sponsor anything from a local football team to building and maintaining a flower border or garden for a hospice or children’s home.
Not only are you doing something worthwhile, but also getting some excellent publicity for your business. Continue Reading
Offer Something Irresistible in Your Ads
In the chapter on selling I’ve told you the key to all selling is that people buy benefits and not features. This is also true when it comes to your advertising.
The only way that people will be motivated to bother looking at your website, visit your shop or phone for a brochure, is if your advertisement answers their overriding motivation, which is: What’s in it for me?
Following your attention-grabbing headline you must give them a powerful, irresistible benefit. Continue Reading
Create A Killer Headline
Without it your advertisement is going nowhere.
Some years ago when the Internet was still a mystery to most, I was commissioned by our local paper to write a piece on Christmas shopping on the Internet.
My feature was duly published and those I spoke to afterwards said they hadn’t seen it. Even when I told them what page it had appeared on they still had difficulty finding it. Continue Reading
Learning from Larger Businesses
Before we look at marketing techniques, I want to tell you about an excellent, free way of getting up-to-the-minute telesales training. Every year big businesses invest millions of pounds training their telesales staff in the latest techniques for telemarketing.
As soon as you open your business, you will get bombarded with all sorts of people trying to sell you something. Personally, I never buy anything over the phone; even if it’s something that I’m interested in I will only decide if and when I see written information including terms and conditions. Continue Reading
Business growth slowy, Qantas Cut 5% Cabin Crew
Qantas Airways Ltd, plans to cut number of cabin crew as much as 5%. Australian-based airline was forced to make the efficiency as a consequence of the increased price of fuel. In addition, the efficiency should also bedone in the middle of the aviation industry competition is getting tighter .
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