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Archives for Advertisement

Contacting Other Media
Television and radio stations are always on the lookout for local and national news stories. Our local ITV news runs regular features on small local businesses, which have included boat builders, dolls house makers, book enthusiasts, people who run walking holidays and even a man who makes pub models from things he finds in the local tip. Tips: Don't be afraid to contact ...more»
What is Newsworthy about Your Business?
1. Human interest. All news revolves around human interest. Although you might think that an innovative new product is a newsworthy item, it's worthless unless it has a human-interest angle. Imagine for a moment that you've just found a new product that overcomes sea sickness. Simply writing a press release announcing this fact isn't going to grab anyone's attention or imagination ...more»
How Press Releases Can Get Your Business Reach The Sky!
A press release is a marketing tool that is often overlooked by small business owners and is still my favorite. Nothing will generate sales quicker than a favorable mention in your hobby magazine, local newspaper, radio or television channel, and it's not as difficult as you might imagine. Although obviously the greater your understanding and knowledge of how to write your ...more»
Offer Something Irresistible in Your Ads
In the chapter on selling I've told you the key to all selling is that people buy benefits and not features. This is also true when it comes to your advertising. The only way that people will be motivated to bother looking at your website, visit your shop or phone for a brochure, is if your advertisement answers their overriding motivation, ...more»
Create A Killer Headline
Without it your advertisement is going nowhere. Some years ago when the Internet was still a mystery to most, I was commissioned by our local paper to write a piece on Christmas shopping on the Internet. My feature was duly published and those I spoke to afterwards said they hadn't seen it. Even when I told them what page it had appeared ...more»
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