Your website is also an integral part of all your marketing, as often people you meet at functions will visit your website to find out more about you. Your website needs to be in keeping with your brand, well written and regularly updated.

Some people create valuable networks online by participating in chat rooms and blogs. A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically— like a ‘what’s new’ page or a journal.

The content and purposes of blogs varies greatly, from providing links and commentary about other websites, to news about a company/ person/idea, diaries, photos, poetry, mini-essays, project updates and even fiction. Many people prefer emails to phone calls. You don’t have to worry about whether or not the person is available at the time, and people can read them at their leisure. But your emails need to be personal, timely and of value.

If you want to send some information of interest to several people in your email address book, you can send the email to yourself and blind copy (Bcc) all the recipients. However, this email is no longer as personal. If you have the facility to set up personalised group emails, this is more effective than blind copying the entire group.