Before we look at marketing techniques, I want to tell you about an excellent, free way of getting up-to-the-minute telesales training. Every year big businesses invest millions of pounds training their telesales staff in the latest techniques for telemarketing.

As soon as you open your business, you will get bombarded with all sorts of people trying to sell you something. Personally, I never buy anything over the phone; even if it’s something that I’m interested in I will only decide if and when I see written information including terms and conditions.

But rather than get annoyed at this constant stream of telesales people, see them as offering you a free telesales course. After all, they will be sharing with you all the expensive training they have been given. Of course the standard of call will vary from awful to brilliant, but either way you can learn from these people.