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Archives for July, 2011

A Word about Advertising Sales Executives

31
Jul
posted by                filed under Marketing, News, Tips & Tricks
A Word about Advertising Sales Executives
Beware, be very aware, that when someone phones you to sell you advertising space their primary concern is to make a sale for their business not necessarily to generate increased business for your company. Imagine for a moment someone rings you completely out of the blue to tell you all about something great that they say will do your business the ...more»
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The Key to Success is to Make Sure the Objective is Achievable

27
Jul
posted by                filed under Business, Tips & Tricks
The Key to Success is to Make Sure the Objective is Achievable
Too many advertisements are dead simply because they can't achieve what's expected of them. For example, a common, and easily made, mistake is to use a small advertisement to try to sell your products. A single advertisement can't do this. So the objective for the advertisements we run for our Dutch bikes is to get people motivated to get further information ...more»
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Why Advertising does not always Work

23
Jul
posted by                filed under Business, Marketing, Tips & Tricks
Why Advertising does not always Work
Small businesses waste thousands of pounds annually on expensive advertising that will never bring them a single customer. Unfortunately many labors under the misconception that all they have to do to bring business through their doors is go with the biggest ad they can afford. Advertising doesn't work this way. Tips: For an advertisement to work it must have a clear, quantifiable ...more»
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What You Will Learn from Telesales Executives

19
Jul
posted by                filed under Marketing, Tips & Tricks
What You Will Learn from Telesales Executives
How to approach a cold sales telephone call You'll learn a lot from how they work the call so as to get through to the decision maker. Obviously the last thing they want to do is waste their time selling advertising space to someone who is not a decision maker. So listen to how they make their initial approach. What distinguishes ...more»
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Learning from Larger Businesses

15
Jul
posted by                filed under Business Growth, Marketing
Learning from Larger Businesses
Before we look at marketing techniques, I want to tell you about an excellent, free way of getting up-to-the-minute telesales training. Every year big businesses invest millions of pounds training their telesales staff in the latest techniques for telemarketing. As soon as you open your business, you will get bombarded with all sorts of people trying to sell you something. Personally, ...more»
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